About Us

There is a particular kind of fashion that immediately feels like vacation. Lilly Pulitzer built an entire design language around that feeling. Born from Lilly's life in Palm Beach, the brand began with an unexpected solution to a practical problem: colorful dresses that could disguise juice stains. What started as a small collection of easy shifts evolved into a defining name in American resort fashion.

Lilly Pulitzer's modern collections keep that original sense of optimism while expanding far beyond the classic shift. Women's assortments include statement dresses, tops, pants, skirts, rompers, sweaters, loungewear and special-occasion styles, alongside swimwear and beach-ready pieces.

The brand's prints give each collection much of its personality. Floral motifs, playful patterns, destination artwork and revived archival designs create pieces that can become the centerpiece of an outfit. The Vintage Vault in particular connects today's collections with Lilly Pulitzer's print history, bringing selected designs from the 1960s through the 1980s into new silhouettes.

Travel remains another important source of inspiration. Current Destination Prints reference places such as Palm Beach, Nantucket, Cape Cod, Key West and Hawaii, while resort collections bring together dresses, swimwear, cover-ups and coordinated vacation pieces.

Whether the occasion is a tropical getaway, a summer celebration, a coastal weekend or simply a day that needs more color, Lilly Pulitzer's approach is easy to recognize: expressive prints, polished silhouettes and an unmistakable sense of sunshine.